WordPress

There are so many Open Source systems for websites out there, that I thought I would take a moment to explain a bit about when to pick each one, they all have their strengths and weaknesses, pros and cons.  There isn’t one “solves it all” type system, so if someone is telling you that, its because they would rather work with what they know, than what you need…

We’ll talk about a few of the big boys here (WordPress, Joomla and Drupal being the most obvious), and a few of the up-and-coming (ModX and Concrete5) here.  Basically, when selecting an open source system to run your website there are several things to take into consideration:

  1. What does your site need to do for visitors?  What features do you need, like a store, or login system?
  2. Who will manage the site?  How much will ease of use impact them?
  3. What growth can you anticipate?  What features might you want down the road?
  4. How important is custom design and layout?

If you want a site that primarily communicates to visitors, provides information, you are not too concerned with additional features, like a web store, mailing lists, forums or providing custom information to a selected group, then that’s one set of requirements, if you need a site that provides login, user accounts and gives people information customized just for them (like a site that looks up account information for them), that’s a whole other set of needs.  Throw design and layout control into it, and it can be hard to pick the right system.

Picking the wrong system can hamstring your web site functionality, cost you $1000′s and delay you significant calendar time.  As with most of our posts, if you would like some help, just contact us.  We do requirements gathering and analysis, and can help make sure you pick the right system.

Here’s our take on a few different systems – don’t get caught listening to a technophile who loves one particular system and thinks it can be used to solve every problem.  That’s not reality.

WordPress: Fantastic blogging system that’s got a bit of content management to it and literally thousands upon thousands of plugins, themes and extensions that allow it to do more.  At its core, WordPress is designed to do one thing and to do it very well, manage a blog.  Its concepts and design from the ground up is focused on managing posts and communicating about posts.  It does that exceptionally well, and if that’s the core of what you want, posting information in a blog structure, WordPress is your platform, hands down.  If you want something else, like control over page organization, user control to limit access to areas by group, changes in how information is presented, or a site that’s not generally “blog-feeling” then using WordPress to do it can get complicated and feel like a hack.  For ease-of-use in setup, WordPress is a good pick.  They’ve made plugin management and site management simple enough for a novice, but with that ease of use, comes limitations; its very hard to make WordPress do stuff differently.  If you expect to run a site that communicates information, where posts can serve as news updates, you don’t mind that information model, and ease-of-use is a factor, go with WordPress.

Drupal: This is a *great* content management system and its track record is undeniable.  Large scale sites like whitehouse.gov (yep, them), economist.com (yes that one) and fastcompany.com (no?  Ok, so you’re not a business geek) run Drupal.  It performs well, has an excellent cache system that sustains performance on large scale sites, has against 1000′s of extensions and has user-access control that can be find-tuned to allow person A to edit this set of pages, and person B to edit those without touching each other’s work.  But the interface is confusing, the information model is challenging, and you need to understand code and website basics to install themes and extensions.  In short, its a professional’s CMS.  You can have someone set it up for you, but unless you know what model-view-controller (MVC) is and know how to link a CSS file to a PHP template file, you’re likely going to have trouble upgrading, extending or re-skinning it.  Its a favorite or us freelancers who set sites up for clients, because content entry can be easy enough, and its very flexible, powerful and robust.  If you expect to run a large-scale community site, need customizations, user access control, a powerful system that can handle large-scale sites, and you anticipate having good tech skills, go with Drupal.

Joomla: For a long time, Joomla was our “favorite” content management system at Techivity/VorpalJack and with good reason.  Joomla bridges ease-of-use between Drupal and WordPress, provides good site control over things like menus and objects on a page.  The template system is easier to customize than WordPress, the administration interface is more intelligible than Drupal, and there are again 1000′s of extensions and templates out there.  Again, it does have weaknesses.  It has a limited user-access model, so its very hard to control access to content items or other resources on a user or group basis.  The plugin and extension management system, while easier than the one in Drupal, is much harder than the one in WordPress.  Performance-wise it does well enough, but its not tested on the large-scale sites the way Drupal is – but ease-of-use…well, I’ve had clients whose computer skills were very limited managing their sites in Joomla.  If you need a content management system that provides more customized ways to organize and present information that WordPress, is easy enough for the uninitiated, and you are not concerned about controlling information by user, Joomla is a great choice.

Here are a few of the up-and-coming cms and website systems.  As a whole, the issue with this group is that there’s not enough community support yet to have the quality and breadth of extensions:

ModX: A great content-management system with really health engineering design, careful management, and next-gen tools, ModX is a bit confusing (like Drupal) on the admin side unless you code websites, then its a dream come true.  Uses Smarty for its template system, so if you don’t know what that is, you won’t be skinning it.  ModX is a good choice if you’re hacking together a website for a client that is a basic site, but has to be custom organized, and its a great choice as a foundation for acustom system.

Concrete5: Much like ModX but a bit easier to use, Concrete5 is a wonderful cross between open source and commercial.  The core system is free, but you can buy extensions right in the admin interface.  Its easier to use than ModX and Drupal, maybe even easier than Joomla, but its speed and performance comes into question on sites with higher traffic, so be wary of choosing it for a major site.  Again, a great system to hash something together for a client.

Ok, there’s a perspective.  Come talk to us if you want advice.


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You ARE what you PUBLISH. Think about that.

In this Internet world, so many of us are interconnected through social media and I want to encourage my clients and friends to think about what they publish online. Publish what you want to publish, I am not suggesting that you censor yourself. I am making the radical assertion that you want to be responsible and conscientious about what you publish.

With the flattening of communication so we all have the power to reach hundreds, if not thousands, most of us are suddenly and irrefutably accountable for what we publish on-line.

For example, I was reading on Facebook a note from one of my former youth (I was a youth adviser for a while) that was a rant, full of 4-letter words about something they thought was out of line. Even if their Facebook settings publish that only to their friends, maybe one of those friends has a feed out to other sources. Its hard to control where information on the Internet winds up.

Think about it. Its not uncommon for employers and HR folks to go to Google or Yahoo and type in the name of a candidate, their city, and a few keywords. Right or wrong, its common practice, and since the information is in the public domain, its fair game. Try this interesting exercise. Go to Google, type in your name, city and something about yourself that you might put on a job application and dig around a bit…

Even if your various profiles are not public, when you write status, share thoughts, comment on-line and publish videos, you are publishing to the largest interconnected, grass-roots network the world has ever known. One of the most beautiful things about the ‘net is that information is free – so no, you don’t get to control where the things you publish wind up.

The power at your fingertips is immense, humbling and staggering. “With great power, comes great responsibility.”

Yes, I will continue to write technical posts for every-day people on this blog. Next we’ll get into the basics of reading analytic data. I am also going to provide some coaching and reflection about wielding this great power that we all suddenly find in our fingertips through Facebook, MySpace, LinkedIn, Wordpress, Blogger, Google Connect, Yahoo Groups and more!

So, when you next click “Publish” – remember, the great power the Internet offers is a mighty double-edged sword.

“With great power, comes great responsibility.”

Next up, free options for web analytics.

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A “how-to” post about installing Google Analytics in WordPress.  Soon we’ll cover some strategy, traffic building and why web analytics are important, plus information on what to read in Google Analytics.

This post will describe how to set up my current favorite Google Analytics plug-in for WordPress.  I’ll be doing a Joomla plug-in soon, for those of you that use Joomla.

I personally prefer Google Analytics because they are free, relatively easy to set-up and provide more information than most need anyway.  The interface isn’t the easiest to read, but I think the fact that they are free, and provide the info needed makes up for that.  Plus, Google Analytics are ubiquitous on the web, so there are a lot of plug-ins that support them.  Just about everybody has Analytics these days, including Godaddy, Yahoo, etc…frankly so far I haven’t seen anyone giving away what Google gives away.

There are two ways to get Google Analytics into your WordPress blog; you can link the source code into the template, or you can install a plug-in.  Both methods have pros and cons.  I’d like to suggest the plug-in because if you change your template, the analytics will remain without coding.  If you like to run WordPress without many plug-ins then you’ll want to put the code in the template.

First, you need a Google Analytics account.  Go to analytics.google.com and sign up using your Google Login.  If you don’t have a Google Login, get one.  You can invite other Google Accounts to get into analytics to share information, so set up analytics in your account first and then invite them.

The piece of information you need is the tracking ID: UA-XXXXXXXX-X which you will pull out of the block of code Google gives you as you set up the analytics account.

My favorite WordPress plugin for Google Analytics at the moment is Google Analyticator by Ronald Heft because it adds a widget to the dashboard of WordPress with some basic analytics data, it works, and its pretty easy to setup.

To install that plugin, just go to “Plugins” in the WordPress dashboard, pick “Add New”, search on “Google Analyticator” and click “Install” on the right side.

Once its installed, click on “Activate this plugin” to activate it.  After the page reloads, click on “Settings” on the left-hand side to open the Settings menu and click on “Google Analytics” to enter your specific setup information.

There are two settings you have to change to get analytics tracking your site.

First, you have to enable the plug-in on the drop down menu at the top.

Second, you have to enter your tracking ID, that number that goes UA-XXXXXXXX-X which you get from the Google Analytics code block (which you will see setting up a new analytics account), right after the part that says “getTracker”:

<script type=”text/javascript”>
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));
</script>
<script type=”text/javascript”>
try {
var pageTracker = _gat._getTracker(“UA-XXXXXXXX-X“);
pageTracker._trackPageview();
} catch(err) {}</script>

After you’ve entered your Tracking ID and enabled the plugin scroll down and click on update.  (And by the way, if you’re embedding the code into your Template instead, that’s the code.  It should go in the Footer.php file, or at the bottom of Index.php, right above the </body> tag.)

Now, if you want your WordPress dashboard to display your analytics information, you have to also authenticate the plug-in with Google, so that it can pull the data.  Just click on the Authenticate this plugin link right under where you enabled the plug-in and log into Google.  If you’re doing this for a client, make sure and use THEIR Google account so that only their analytics accounts show up, if you have multiple ones, they’ll be visible in WordPress.

Its nice to have that little bit of analytics data right in the WordPress control panel.

So that’s it, if you got all these steps, then within 24 hours you will start seeing analytics data in your Google Analytics account!

http://ronaldheft.com/code/analyticator/
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