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Browsing Posts tagged Website Strategy

A technical recommendation; a long-time client just lost several months of medical data from a crashed hard-drive and has to re-enter it from printout.  It will cost them $1000’s.  I hate to see that. If you are *not* running a web-driven backup solution then go set one up now; they are reasonably priced, effective and […]

So the girl “Jenny” quitting her job was a hoax. Check out http://techcrunch.com/2010/08/11/elyse-porterfield/ How interesting. What I find most interesting is that this still illustrates my point. In this case actress Elyse Porterfield has become that HOPA actress who did the hilarious skit on Chive. She has over a million Facebook friends and has probably […]

I am going to reiterate this idea from a post last month because of something my wife just showed me. In the modern age of social media, we are what we publish. If you apply for a job, its common practice to research you on the ‘net.  So, I give you the case of a […]

Google Analytics provides a wealth of information about website traffic; how many visitors are coming, where they comes from, and what they do while on a site. We will set-up Google Analytics, show how to install trackign code into a page, WordPress or Joomla, and talk about how to read the information. First, you need […]

Part II of a basic overview of online marketing and tracking.  This segment is a high-level overview of the concepts involved in lead-generation marketing. Craft a message (basic brand marketing is important here) Find an audience (adjust message for audience) Reach out to the audience (call this a “program”) Track your responses (Analytics is a […]

A bit of a generic/strategy about web marketing and tracking to set a foundation for future posts about methods. A web page isn’t much help to anyone unless someone sees it.  Every small business needs marketing, and every website needs traffic.  If you are a small business, and you want to leverage a website, you […]

This is an incredibly long blog post that shows how to link a Facebook Page to Twitter, and a WordPress Blog to a Facebook Page so that when you update your blog, it automatically updates your Facebook Page and your Twitter account. I had to do something similar for a client and decided it was […]

Ok, so here at Techivity for the new 2010 year, we are launching a new site that will not only showcase our work, but will also share what we learn and know about conducting small business on the web. Its our plan to share information about: – Frameworks, such as WordPress, Joomla, Drupal, ModX and […]